Most Sevier County businesses don't know what tourists see when they search for them. One focused session changes that — with fixes implemented before we're done and a score that tells you exactly where you stand.
The businesses those tourists find aren't always the best ones. They're the most visible ones.
The Base Camp Assessment is a focused two-hour session that evaluates your business across ten dimensions of local and AI-powered search visibility. We start where every tourist starts — your website — and work outward from there. We don't hand you a report and walk away. We implement the highest-priority fixes during the session itself.
Five moves. Thirty minutes each.
Step 01 — Website Review
Before any data is pulled, we walk through your website the way a first-time tourist would. We look for what's missing, what's confusing, and what would stop someone from picking up the phone or making a reservation. What a tourist sees in the first thirty seconds determines whether they stay or bounce — we measure that gap precisely.
Step 02 — Review Velocity
Star ratings tell you almost nothing. What actually matters is review velocity — how quickly your competitors are collecting new reviews compared to you. A business with 90 reviews getting 15 a month is a stronger competitor than one sitting on 300 reviews that haven't grown in two years. Google knows the difference. We measure exactly where you stand in that race, calculate what it takes to close the gap, and score your review momentum as one of the most heavily weighted dimensions of your overall visibility rating.
Step 03 — Category Audit
Your Google Business Profile has a primary category and a set of secondary categories that determine which searches surface your listing in the Map Pack. Most businesses set these once during setup and never revisit them. We analyze the categories your highest-ranking competitors are using, identify the gaps in your own profile, and make corrections on the spot. GBP completeness and category accuracy account for a significant portion of your Trailhead Visibility Score — and it's one of the fastest dimensions to improve.
Step 04 — Citation Consistency
Your business name, address, and phone number appear on dozens of directories across the internet — Yelp, TripAdvisor, Apple Maps, Facebook, and many others. When those listings don't match exactly, Google loses confidence in your information and your local rankings pay the price. We track down every inconsistency, score your citation health as part of your overall visibility assessment, and prioritize the fixes that carry the most weight with Google's local ranking signals.
Step 05 — AI Visibility
When someone asks ChatGPT, Google's AI Overview, or Perplexity for a cabin near Gatlinburg or a restaurant in Pigeon Forge, which businesses get mentioned? Increasingly, tourists are getting answers from AI before they ever see a search results page. GEO — Generative Engine Optimization — is one of the ten dimensions scored in your Trailhead Visibility Score, and it's the one most Sevier County businesses have never thought about. We assess your current AI visibility and document exactly what's influencing it.
What you walk away with
We don't hand you a report and leave. We implement the highest-priority corrections
during the session itself — so your presence is measurably better before we're done.
Then we deliver your written action plan and your complete
Trailhead Visibility Score: a proprietary 100-point benchmark measured
across ten dimensions of local and AI-powered search visibility.
Every dimension is scored. Every gap is ranked by impact. Every recommendation is
prioritized so you know exactly what to do next — with us or on your own.
Your score becomes the baseline. Every improvement we make together is measured against it.
Included in every session
The scoring system
01
Website Presence
02
Review Velocity
03
GBP Completeness
04
Category Accuracy
05
Citation Consistency
06
Platform Presence
07
Content Relevance
08
Competitor Gap
09
Technical Health
10
AI Visibility (GEO)
Trailhead Visibility Score
/ 100 pts
A proprietary benchmark that tells you exactly where you stand — and exactly what moving each dimension will do to your visibility in local search and AI-powered results.
One focused session. Fixes implemented live. A score that tells you exactly what to do next — with us or on your own.
Questions first? 865-217-6804 · Free initial consultation